Nursing Home Website Design: 10 Things Families Look For Before They Call

Quick answer: Good nursing home website design answers a worried family's questions in seconds: levels of care, insurance accepted (Medicare, Medicaid, VA), photos of real rooms, a simple admissions process, and a tap-to-call or schedule-a-tour button on every page. It should also have an easy job application, since staffing is just as important as admissions.

Families are searching on their phones, often in a hurry

Most families start looking for a nursing home after a hospital stay or a sudden change in health. They're stressed, short on time, and comparing several places from a phone in a hospital hallway. The facility whose website answers their questions fastest usually gets the first call.

10 things families look for on a nursing home website

1. A tap-to-call admissions number at the top of every page, not buried on a contact page.
2. A "Schedule a Tour" button and form that takes less than a minute to fill out.
3. Levels of care, explained simply: skilled nursing, short-term rehab, long-term care, memory care, respite.
4. Insurance and payment accepted: Medicare, Medicaid, VA benefits, private insurance, private pay.
5. Real photos of rooms, dining, therapy gym, and outdoor spaces. Families want to picture their loved one there.
6. A clear admissions process in a few easy steps, so families know what happens next.
7. Reviews from families that show warmth and trust.
8. Daily life: meals, activities, faith services, visiting hours.
9. Answers to common questions like "What should we bring?" and "How fast can my mom be admitted?"
10. Correct spelling and up-to-date information. Typos and old news posts make families wonder what else is out of date.

Your website is also your best recruiting tool

Nursing homes are always hiring. A "Careers" section with an easy online application (that works on a phone) can bring in more CNAs and nurses than paid job boards. Put a "Now Hiring" banner where people will see it.

Common mistakes on nursing home websites

• No phone number you can tap to call on a phone
• No form to request a tour, so families have to call during office hours
• Long paragraphs of history instead of quick answers
• Insurance accepted isn't listed anywhere
• Slow, outdated pages that are hard to read on a phone

See a nursing home website example

I built a full example with all ten features: Rosewood Hills Health & Rehabilitation. Open it on your phone to see what families would see. If you run a nursing home, assisted living, or rehab center, request a free quote and I'll show you what your new site could look like.

Frequently asked questions